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Spotify Sanremo 2024

Sanremo is the biggest music event of the year, the most loved and awaited moment for Italians of every generation.

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Spotify’s Sanremo playlist is finally back after a year
of waiting. Italians are already asking for the exact time
of the release.We know that just few seconds after the release moment, the playlist will become an addiction
for everyone. With its own side effects.

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CAR

TVC

#SPOTIFYSANREMO

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SWING

TVC

#SPOTIFYSANREMO

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CLUB

OLV

#SPOTIFYSANREMO

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SPOTIFY APP

TEASER

#SPOTIFYSANREMO

Delightful moment

A personality quiz totally based on Sanremo songs?

Yes, please!

To entertain our users on the app, we designed the 'Delightful Moment’.

An experience to find out if our Spotify users are really Sanremo-lovers.

How did it work? Through a three-question quiz and the analysis of their music listening data, each listener was be able to find out their percentage of 'Sanremo Love': 20-40%,40-60%, 60-80% or 80-100%. Each percentage had three different Sanremo song options, in line with the listener's music data.

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The Quiz

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CAUTION:
our social medias were on fire.

DURING

#SPOTIFYSANREMO

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Yep. Our influencers too

And for a day,
we became the most listened playlist in the whole world.

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Agency: Dentsu Creative Italy

 

CEO & Chairman: Emanuele Nenna

Chief Creative Officer: Riccardo Fregoso

Executive Creative Directors: Giulio Frittaion, Maurizio Tozzini

Creative Directors: Gianluca Nucaro, Stefano Tunno

Creative Progress Director: Antonella Vicari

Art Directors: Anna Maimeri, Jonathan Fecola

Copywriters: Amina Marta Gatti, Agnese Bernaus

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Head of Social: Fabrizio Stoppa

Content Manager: Luca Nebbioli

Art Director Social Campaign: Federica Sciuto

Copywriter Social Campaign: Luisa Castiglione

Content Specialist: Zoe Esposito

Content Editors: Flavia Calabria, Martina Panebianco

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Motion Graphic Designers: Nicolò Frontini, Silvia Sciotta, Petra Generali

Digital Designer: Stefano Salvadori

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Chief Strategy Director: Niccolò Rigo

Strategy Lead: Corinna Bonfanti

Digital Strategist: Rosa Sirico

Strategist: Massimiliano Tarizzo

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Client Service Director: Federica De Paoli

Client Supervisor: Alessia Stefanutti

Client Manager: Claudia Spinelli

Client Executive: Filippo Giunti

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Influencer Marketing Manager: Irene Smania

Influencer Marketing Specialist: Alessia Antonante

PR Manager: Alessandro Turchi

 

 

Production team

 

Director: Marco Santi

DOP: Stefano Usberghi

Styling: Valentina Carcupino

Scenografia: Davide Cardillo

Executive Producer & Managing Director: Simona Della Porta

Head of Production: Francesca Castello

Assistant Producer: Monica Buongiorno

Post Producer: Alessandra Barbieri

Editor: Giulia Peruzzotti

Produzione Video: Iggy Post

Colorist: Alessio Zanardi

Produzione Audio: Disc To Disc

Musiche: “Ciao ciao” di La Rappresentante di Lista; “Basic Step” di Proudly People

Speaker: Simone D’Andrea

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