top of page
problem
This year, people will be less willing to donate to charitable causes given the crisis brought about by covid-19. How to encourage them?
idea
We decided to encourage people to donate by giving them the opportunity to "give up" some ingredients of their extra-large sandwich.
​
When you're going to order your Extra Large sandwich you will be able to give up one of the ingredients for good. The money you spent on that ingredient without actually having it, will go to our fundraiser that will provide meals to all the healthcare personnel committed to fight Covid-19 even on Christmas Day.
WHOPPER
TOMATO
+
​
0,40 EUR TO CHARITY
BREAD
​
BIG KING
+
​
0,20 EUR TO CHARITY
​
1,20 EUR TO CHARITY
HAMBURGER
​
+
TRIPLE WHOPPER
bottom of page